Air Canada is facing criticism after it emerged that the airline continues to serve U.S.-made alcoholic beverages on many of its flights, despite the federal government’s ongoing “Buy Canadian” campaign aimed at supporting domestic businesses during the trade dispute with the United States.
The issue has drawn attention as Ottawa encourages consumers, businesses, and public institutions to prioritize Canadian-made products in response to escalating U.S. tariffs. Critics argue that Canada’s largest airline should align its purchasing practices with the government’s efforts to strengthen Canadian industries.
Air Canada, however, says its onboard food and beverage procurement is based on long-term supplier agreements, product availability, customer preferences, and operational requirements. The airline noted that it already serves a variety of Canadian wines, beers, and spirits and continues to expand its selection of locally produced products.
The debate comes at a time when Canadian retailers, restaurants, and provincial liquor agencies have been reducing or removing certain U.S. alcohol products from their shelves as part of broader efforts to support domestic producers.
Industry experts say replacing imported beverages with Canadian alternatives may not happen immediately because of existing supply contracts and inventory commitments. However, they note that the current trade dispute could encourage more companies to increase purchases from Canadian producers in the coming months.
The controversy highlights the broader challenges businesses face in balancing commercial operations with growing public pressure to support Canadian products. As the Canada–U.S. trade dispute continues, many companies are expected to review their procurement strategies while responding to consumer demand for more Canadian-made goods.